Who needs content development for eCommerce solutions?

Any professional, organization or business that moves in industry, manufacturing, and distribution and wants to start or improve their digital channels like online stores and digital marketing.

Even entrepreneurs that ‘hustle’ with referral and dropshipping business models can benefit in having their content optimized, with specific advice and tech support, so they can keep taking care of their particular business model.

It does not matter if you are starting from scratch or if you have published content that needs optimization. Of course, it is always preferred to start with a good strategy and design that saves a lot of money and time long term, but if that’s not a possibility, It is always advised to optimize over what’s already there. No need to reinvent the wheel, just making it run smoother.

Whats so special about content for eCommerce?

There’s different process and approaches at the time of working with an inventory, and the quantity of products dictates a lot of what’s possible. It can be more about copy and design, something more focused on SEO, or just the batch processing.

For example, is not the same creating and processing content for:

• A mass produced product available on big stores.
• A product line with multiple variations in a private eShop platform.
• Tabulation of content for thousands of products for migration or inventory sync.
• An specialized product of low volume and technical focus.
• A luxury or novelty product focused on SEO and promotions.
• The general processing of content for referral and dropshipping markets.
• Handmade products with multiple levels of customization.
• Services as a product, like this very shop 🙂

There’s a lot of variables and it can also get very deep in how specialized some markets are, in any case, what’s important is following the best practices ensuring the product’s page meets all the parameters needed to be recognized as one, enjoying all the integrations with search engines and social networks available.

How important is SEO for product content design?

SEO is always important but how much of a priority depends on the platform which will be hosting the shop and the original marketing plan.

Of course for a small business with it’s own shop and having competitors with more experience it will be priority not only focusing on SEO but having a solid strategy behind.

For a specialized product that is going to be placed on other digital channels that don’t depend on search engines, then the priorities would be others.

The basic premise is that any product that is going to be published on a platform reachable by search engines should be optimized for them. How far goes this optimization , again, depends on the client’s context.

How to improve the SEO of products already published?

We manage that through the SEO Diagnostics and SEO Intervention for web and platforms.

The diagnostics discovers weakness in the content and platform; The intervention takes care of generating a list of settings and content to improve, or it is optimized directly if we have access to your web property.

Do I need to give you access to my eCommerce platform?

Not necessarily, even though is the simplest way to get better results. The majority of eCommerce platforms have functions to invite users and assign roles and permissions. So this is really a non-issue.

For the usual workflow we need permissions related to the inventory, it’s sorting and it’s contents, statistics, general options and maybe even the possibility of editing the design template in a few cases.

These types of works never require access to buyers info, payment channels or other functions the might reveal private information of the store or end clients.