We schedule a first meeting.
For any logo development we always prefer to meet the people behind the work and vision that makes the business. For personal brand development we focus on your personality and your work above all the standard conceptual considerations for a brand development.
How much should your personality and traits influence the logo design is up to you and the context where you move too. Striking a balance between your idiosyncrasies and the natural habitat where your logo is expected to thrive needs some serious insight into your specific context.