Who needs SEO Diagnostics?

Any entrepreneur, professional or business manager who depends on their websites or other platforms as the main sales channel or client interaction.

Same as all persons using the web as a publishing and broadcasting of contents be it on their own platforms or 3rd party.

Basically, any website or platform that wants to be well regarded by search engines is the target for being diagnosed as the first step in solving and optimizing different parts of it, as a means to ranking and featuring better in the SERPs.

What’s SEO diagnostics’ objective?

Figuring out if something is wrong with your website and what exactly. Most clients come from non technical backgrounds and they suspect something is wrong but they can’t point a finger to it.

SEO diagnostics is the first step to know if your website needs intervention works and what could they be, so you can start ranking better on the search engine result pages.

Diagnostics does not take a lot of time and allow to plan properly the intervention works, assigning priorities and tracking the results.

It all boils down to taking advantage of the free advertising that is ranking high in the results from Google, Bing and others, reaching the target groups and regions that interest you the most. And you get this by having a good content, in a properly setup platform that knows how to speak to the search engine bots and AIs.

Why not making the diagnostics and solutions in a single service?

Captious visitors will think that is for billing more. Truth is that what you acquire here is time, so in the end is all transparent:

You can get 3 hours of diagnostics and 7 hours of intervention, but if we only use 2 hours for diagnostics and 5 to fix things you will still have 3 free hours of work that you can use in, eg. saving them for follow up diagnostics, redrawing a logo, or whatever you want from our catalog. In the end it helps us to offer tighter time estimates.

Dividing both areas of search engine optimization tasks also allow us to offer only one area individually and exclusively. in our experience we know it happens often, mostly when working in a Ghosting model. eg. Some clients just need a 2nd diagnostic opinion, or just need reviewing the fixes that other developers or themselves made.

Your web’s content is the most important thing for SEO

We have always based our developments in the idea that SEO is not something external that you add to the site, like a coat of paint or make up, its something more like a wireframe upon which you structure your content. Happens the same as in the information security industry: “SEO is not a product, is a process”.

Getting over the times of keyword and link spam, having a high ranking in search engines boils down to following good practices from the beginning, and having useful content.

The only thing that’s changed is that content quality and completeness is a lot more important at the time of ranking and featuring in the SERPs

SERPs = Search Engine Result Page.

When we talk about rank we refer to the position where your product appears in the SERPs, the higher the better. And when we talk about being featured we refer to all the other ways in which your product can be displayed in the SERPs in a more visual and specific way, like cards and carousels.

Is there any restriction based on the type of website?

There’s no restriction of any type. But is not the same doing SEO for an eShop, for a Blog, compared with the SEO of a news portal, or the more conventional SEO for a corporate site.

In any case what all these sites want are more and better visitors.

Any website with commercial purpose (whose volume and quality of visits affect directly their income) can be grouped into industries that have specific information data models over their products and services.

Diagnostics takes this into account and is addressed in the upcoming intervention works.