When is the SEO intervention needed to fix problems?

Similar to the diagnostics, any website or platform no matter its mission, is susceptible to be optimized to rank better in search engine compared to the competitors.

Intervention is the 2nd step in the process of optimization and looks to address different areas of your web with a diverse array of tasks and priorities.

The simplest way to look for your ranking is searching in the SE just like your potential clients would search for your products or services -restricted to your location- and comparing your position with your competitors.

A common error is to search for your business name, or a product or service that’s exclusive to you and thinking that for being in the top spot for those keywords you’ll rank the same for all the others. That’s not how it works.

Another fundamental problem is that website owners not always have access to their web’s performance stats eg. don’t have a clear insight into the average daily visits, their busy seasons and hours, what keywords do the customer actually use, etc. Knowing what’s wrong when you don’t know what’s going on is hard.

If we are talking about the best time to fix SEO problems, the answer is always ASAP. But asking yourself if you have all the information that you should have about your site’s performance can, in itself, give you a clue about your SEO health.

How are SEO problems fixed?

Due to having technical, set up and content factors that can hurt your website, the solutions for them can’t be something predefined or canned. That’s how it goes when you don’t sell snake oil.

Priority is always on fixing the most fundamental errors as the first measure because if you don’t have a solid base: fast SE friendly hosting, updated and properly setup platforms, etc. You can’t get the most of your content.

At the same time there can be limitations in your hosting or platform that hinder specific tasks in the optimization process or downright drags the whole thing down. Without addressing this, there’s no point in investing in optimizing the content, which actually tends to be a higher -although not recurring- investment.

Your website is unique, it’s problems will be unique, and so will be the fixes.

Your web’s content is the most important thing for SEO.

We have always based our developments in the idea that SEO is not something external that you add to the site, like a coat of paint or make up, its something more like a wireframe upon which you structure your content. Happens the same as in the information security industry: “SEO is not a product, is a process”.

Getting over the times of keyword and link spam, having a high ranking in search engines boils down to following good practices from the beginning, and having useful content.

The only thing that’s changed is that content quality and completeness is a lot more important at the time of ranking and featuring in the SERPs

SERPs = Search Engine Result Page.

When we talk about rank we refer to the position where your product appears in the SERPs, the higher the better. And when we talk about being featured we refer to all the other ways in which your product can be displayed in the SERPs in a more visual and specific way, like cards and carousels.

Is SEO only for eShops and business sites?

No, It seems like that because those tend to be high-performance competitive sites where any little advantage represents real money. But in reality any website that reachable by search engines can benefit from being optimized for them. That doesn’t mean that you would have to pay the same as big portals do.

Small newish sites take less time to fix simply because there’s not that much of anything to be wrong in the first place, and steering a small ship will always be easier. Seems obvious, but as long as the perception of SEO being sold as some kind of rare magic dust, lots of entrepreneurs and small business will restrict themselves from enjoying the benefits of SEO.

Even if your web doesn’t have an explicit commercial intent, NGOs, Coops and communities that promote their work can also benefit in having more quality visitors willing to donate or share their contents.

Real SEO is all about the balance

SEO services sit right in the middle of our service catalog, they gather the best and most pragmatic approaches from the techie and the creative sides in order to give you a tidy and well balanced web, ready to be integrated with 3rd party tools and services that can take you to the next level of competitiveness.

Never in the history of the free market was that easy and relatively cheap to compete with big brands and long established companies, like in the open field of the internet.

That is why we think that both both diagnostic and intervention works should be formulated for the scale of the business and their web properties, so everyone has a chance to be in the race. Is what drives real innovation.